I'M A MARKETING EXPERT THAT LEADS ASPIRATIONAL BUSINESSES TO ACHIEVE MORE
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MARKETING
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LEADERSHIP
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OPERATIONS
TRUSTED EXPERT
14+ YEARS EXPERIENCE
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I'VE WORKED WITH
01
INTRODUCTION
YOUSAF SHAH
I'm a CMO & Marketing Director with 14 years' experience leading scale-ups & high-growth businesses.
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Revenue Accountability
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0M
Held full marketing and sales accountability against a £50M+ annual revenue target in multiple roles.
01
Revenue Accountability
0M
0M
Held full marketing and sales accountability against a £50M+ annual revenue target in multiple roles.
01
Revenue Accountability
0M
0M
Held full marketing and sales accountability against a £50M+ annual revenue target in multiple roles.
02
Global Brands
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Secured and led partnerships with 30+ world-class IP's including Marvel, HSBC, Disney & more.
02
Global Brands
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Secured and led partnerships with 30+ world-class IP's including Marvel, HSBC, Disney & more.
02
Global Brands
0+
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Secured and led partnerships with 30+ world-class IP's including Marvel, HSBC, Disney & more.
01
Revenue Accountability
0M
0M
Held full marketing and sales accountability against a £50M+ annual revenue target in multiple roles.
02
Global Brands
0+
0+
Secured and led partnerships with 30+ world-class IP's including Marvel, HSBC, Disney & more.
03
Business Acumen
0+ yrs
0+ yrs
14+ years experience; confident scrutinising marketing specialists & exercising sharp judgement & design taste.
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Business Acumen
0+ yrs
0+ yrs
14+ years experience; confident scrutinising marketing specialists & exercising sharp judgement & design taste.
03
Business Acumen
0+ yrs
0+ yrs
14+ years experience; confident scrutinising marketing specialists & exercising sharp judgement & design taste.
04
Pipeline Impact
0M
0M
Delivered £10M+ of annual revenue initiatives across multiple organisations through integrated brand and demand gen strategies.
04
Pipeline Impact
0M
0M
Delivered £10M+ of annual revenue initiatives across multiple organisations through integrated brand and demand gen strategies.
04
Pipeline Impact
0M
0M
Delivered £10M+ of annual revenue initiatives across multiple organisations through integrated brand and demand gen strategies.
03
Business Acumen
0+ yrs
0+ yrs
14+ years experience; confident scrutinising marketing specialists & exercising sharp judgement & design taste.
04
Pipeline Impact
0M
0M
Delivered £10M+ of annual revenue initiatives across multiple organisations through integrated brand and demand gen strategies.
03
CAREER
CAREER
HISTORY.
14+ years experience driving growth in complex & highly competitive markets.
01
01
Global Chief Marketing Officer
Global Chief Marketing Officer
• Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web • Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. • Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.
Marketing & Design Agency (The Shard, London)
Pathfinder Agency
Feb 2026 - Current
Leadership
Executive Consultancy
Transformation
Project Scoping
02
02
Chief Sales & Marketing Officer
Chief Sales & Marketing Officer
• Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. • Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with 8 direct reports • Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. • Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.
International P/E-Backed Category Leader
Gravity
Aug, 2024 - Feb, 2026
Strategy
Dept. Transformation
Cross Dept. Working
Revops
03
03
Chief Marketing Officer (PROMOTION)
Chief Marketing Officer (PROMOTION)
• Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. • Managed a team of 12 international, high-performing team member across Marketing, Design and Web. • Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks to increase cost efficiency by 20%. • Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.
Multi-Award Winning Marketing Agency
The Discovery Agency
Jul, 2020 - Aug, 2024
GTM & Product Strategy
International Coordination
Infrastructure Creation
Technical Lead
04
04
Global Marketing Director
The Discovery Agency
05
05
Marketing Consultant
ActionCOACH
06
06
Head of Sales & Marketing (PROMOTION)
The Great Escape Game
07
07
Head of Marketing
The Great Escape Game
08
08
Head of Marketing
The Prayer Project
09
09
Sales & Marketing Specialist
EE TELECOMMS
01
01
Global Chief Marketing Officer
Global Chief Marketing Officer
• Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web • Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. • Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.
Marketing & Design Agency (The Shard, London)
Pathfinder Agency
Feb 2026 - Current
Leadership
Executive Consultancy
Transformation
Project Scoping
02
02
Chief Sales & Marketing Officer
Chief Sales & Marketing Officer
• Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. • Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with 8 direct reports • Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. • Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.
International P/E-Backed Category Leader
Gravity
Aug, 2024 - Feb, 2026
Strategy
Dept. Transformation
Cross Dept. Working
Revops
03
03
Chief Marketing Officer (PROMOTION)
Chief Marketing Officer (PROMOTION)
• Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. • Managed a team of 12 international, high-performing team member across Marketing, Design and Web. • Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks to increase cost efficiency by 20%. • Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.
Multi-Award Winning Marketing Agency
The Discovery Agency
Jul, 2020 - Aug, 2024
GTM & Product Strategy
International Coordination
Infrastructure Creation
Technical Lead
04
04
Global Marketing Director
The Discovery Agency
05
05
Marketing Consultant
ActionCOACH
06
06
Head of Sales & Marketing (PROMOTION)
The Great Escape Game
07
07
Head of Marketing
The Great Escape Game
08
08
Head of Marketing
The Prayer Project
09
09
Sales & Marketing Specialist
EE TELECOMMS
01
01
Global Chief Marketing Officer
Global Chief Marketing Officer
• Directed marketing strategy, commercial growth and operational excellence across a full service agency, overseeing multidisciplinary teams spanning marketing, design & web • Acted as a fractional CMO for multiple organisations, advising boards and leadership teams on commercial strategy, digital transformation and marketing investment. • Repositioned client marketing functions through integrated brand, demand generation and lifecycle strategies, improving pipeline quality and marketing ROI.
Marketing & Design Agency (The Shard, London)
Pathfinder Agency
Feb 2026 - Current
Leadership
Executive Consultancy
Transformation
Project Scoping
02
02
Chief Sales & Marketing Officer
Chief Sales & Marketing Officer
• Defined multi-site marketing strategy, aligned with boardlevel objectives, overseeing sales and marketing against a £40M+ annual target and £4.5M+ annual budget. • Scaled and led a high-performing team of 40+ members across Marketing, Sales and Customer Service, with 8 direct reports • Constructively challenging the CEO, CFO and COO to align marketing strategy with eight-figure revenue targets whilst maintaining an EBITDA of > 20%. • Directed £2.5M+ of BAU activity and £2M of CapEx, establishing analytics frameworks & forecasting seasonality, linking spend directly to trading outcomes and blended ROI.
International P/E-Backed Category Leader
Gravity
Aug, 2024 - Feb, 2026
Strategy
Dept. Transformation
Cross Dept. Working
Revops
03
03
Chief Marketing Officer (PROMOTION)
Chief Marketing Officer (PROMOTION)
• Led development and execution of GTM & growth strategies to accelerate pipeline growth, pipeline velocity and market share for clients by +£50M annually. • Managed a team of 12 international, high-performing team member across Marketing, Design and Web. • Built scalable & repeatable marketing infrastructure including marketing operations, AI-enabled workflows and reporting frameworks to increase cost efficiency by 20%. • Stage-gate for quality assurance, challenging teams on paid, social, SEO/GEO, PR, partnership & earned media.
Multi-Award Winning Marketing Agency
The Discovery Agency
Jul, 2020 - Aug, 2024
GTM & Product Strategy
International Coordination
Infrastructure Creation
Technical Lead
04
04
Global Marketing Director
The Discovery Agency
05
05
Marketing Consultant
ActionCOACH
06
06
Head of Sales & Marketing (PROMOTION)
The Great Escape Game
07
07
Head of Marketing
The Great Escape Game
08
08
Head of Marketing
The Prayer Project
09
09
Sales & Marketing Specialist
EE TELECOMMS
04
RECOGNITION
EDUCATION
& RECOGNITION.
01
2018 - 2019
MSc in Strategic & Digital Marketing
Leeds Beckett University
01
2018 - 2019
MSc in Strategic & Digital Marketing
Leeds Beckett University
01
2018 - 2019
MSc in Strategic & Digital Marketing
Leeds Beckett University
04
2021 - 2025
Industry Certifications
Google Ads Search Certification (Google Skillshop) & Meta Media Buying Professional (Meta Blueprint)
03
2025 - 2025
Executive Leadership Programme
Navy Seal Foundation
04
2021 - 2025
Industry Certifications
Google Ads Search Certification (Google Skillshop) & Meta Media Buying Professional (Meta Blueprint)
05
2018 - 2022
Notable Media Features
BBC Look North, BBC Radio, NBC News / Dendy Media & Dewsbury Reporter
01
2018 - 2019
MSc in Strategic & Digital Marketing
Leeds Beckett University
02
2012 - 2016
BA Marketing & Management
Leeds Beckett University, 1st Class Honours
05
2018 - 2022
Notable Media Features
BBC Look North, BBC Radio, NBC News / Dendy Media & Dewsbury Reporter
02
2012 - 2016
BA Marketing & Management
Leeds Beckett University, 1st Class Honours
02
2012 - 2016
BA Marketing & Management
Leeds Beckett University, 1st Class Honours
02
2012 - 2016
BA Marketing & Management
Leeds Beckett University, 1st Class Honours
05
2018 - 2022
Notable Media Features
BBC Look North, BBC Radio, NBC News / Dendy Media & Dewsbury Reporter
04
2021 - 2025
Industry Certifications
Google Ads Search Certification (Google Skillshop) & Meta Media Buying Professional (Meta Blueprint)
05
2018 - 2022
Notable Media Features
BBC Look North, BBC Radio, NBC News / Dendy Media & Dewsbury Reporter
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
2025 - 2025
Executive Leadership Programme
Navy Seal Foundation
04
2021 - 2025
Industry Certifications
Google Ads Search Certification (Google Skillshop) & Meta Media Buying Professional (Meta Blueprint)
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
2025 -2025
Executive Leadership Programme
Navy Seal Foundation
03
2025 -2025
Executive Leadership Programme
Navy Seal Foundation
A SHORT
SUMMARY
Tell me about your project, your goals, and where you want the website to go.
Masters Degree
Bachelors Degree
Development Programmes
Industry Certified
Nationally Recognised
05
2018 - 2022
Notable Media Features
BBC Look North, BBC Radio, NBC News / Dendy Media & Dewsbury Reporter
READY
TO START?
Tell me about your project, your goals, and where you want the website to go.
Masters Degree
Bachelors Degree
Development Programmes
Industry Certified
Nationally Recognised
05
Testimonials
ClientS & EMPLOYERS.
Ava
Programme Manager
We needed a strategic partner for our digital strategy. Yousaf exceeded our expectations and the quality of work has been excellent
Ava
Programme Manager
We needed a strategic partner for our digital strategy. Yousaf exceeded our expectations and the quality of work has been excellent
Ava
Programme Manager
We needed a strategic partner for our digital strategy. Yousaf exceeded our expectations and the quality of work has been excellent
Aisha
Marketing Manager
It's been exceptional to have a true business partner that is always on hand to help
Aisha
Marketing Manager
It's been exceptional to have a true business partner that is always on hand to help
Aisha
Marketing Manager
It's been exceptional to have a true business partner that is always on hand to help
Ava
Programme Manager
We needed a strategic partner for our digital strategy. Yousaf exceeded our expectations and the quality of work has been excellent
Aisha
Marketing Manager
It's been exceptional to have a true business partner that is always on hand to help
DMITRY
CEO & FOUNDER
Yousaf is dependable, knowledgeable and a true asset as a colleague
DMITRY
CEO & FOUNDER
Yousaf is dependable, knowledgeable and a true asset as a colleague
DMITRY
CEO & FOUNDER
Yousaf is dependable, knowledgeable and a true asset as a colleague
Jamie
Company Founder
I'm so grateful to have found Yousaf and [his] team. I can't imagine how our business would continue without you guys.
Jamie
Company Founder
I'm so grateful to have found Yousaf and [his] team. I can't imagine how our business would continue without you guys.
Jamie
Company Founder
I'm so grateful to have found Yousaf and [his] team. I can't imagine how our business would continue without you guys.
DMITRY
CEO & FOUNDER
Yousaf is dependable, knowledgeable and a true asset as a colleague
Jamie
Company Founder
I'm so grateful to have found Yousaf and [his] team. I can't imagine how our business would continue without you guys.
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Case Study
It's been exceptional to have a true business partner that is always on hand to help
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INCREASE
2.5x increase in qualified leads generated from marketing & sales activity.
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More Inquiries
30% increase in close rate of marketing qualified leads.
Aisha
Commercial Director
FAQ
Quick
Answers.
Everything you should know before we SPEAK
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01
What kind of work do you take on?
I am open to full-time & part-time employment offers, as well as contractual work. This includes the right leadership role, as well as fractional, interim, advisory, and project based work. What matters most is the opportunity to solve meaningful commercial challenges.
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What kind of work are you looking for?
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Are you strategic or hands on?
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Where are you based?
01
01
What kind of work do you take on?
I am open to full-time & part-time employment offers, as well as contractual work. This includes the right leadership role, as well as fractional, interim, advisory, and project based work. What matters most is the opportunity to solve meaningful commercial challenges.
02
02
What kind of work are you looking for?
I am interested in senior marketing leadership roles where marketing has a genuine influence on business strategy and growth. That could be as a CMO, Marketing Director, Head of Marketing, or in a broader commercial leadership position where brand, customer, product, and growth come together.
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Are you strategic or hands on?
Both. I am comfortable working with leadership teams on strategy and commercial decisions, but I also like being close enough to the work to understand what is actually happening. I believe good marketing leadership requires the ability to move between the boardroom, the team, and the detail when necessary.
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04
Where are you based?
I'm currently based in West Yorkshire. I'm open to travelling for work as well as working remotely. I would also consider relocating for the right opportunity.
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Blog
THOUGHTS
OF A CMO.
I share ideas, lessons, and practical insights.
I share ideas, lessons, and practical insights.
AI Adoption Isn't A Problem. Operating Model Is.
AI Adoption Isn't A Problem. Operating Model Is.
Can Growth Always Be Accelerated?
When patience becomes a commercial decision.
Marketing Has a Speed Problem, Not a Productivity Problem
Speed of operation comes from intent & operating design.
The Measurement Crisis CMOs Don't Want To Admit
Platforms report their own success, but how much indepedent evidence do you have?
AI Adoption Isn't A Problem. Operating Model Is.
AI Adoption Isn't A Problem. Operating Model Is.
Can Growth Always Be Accelerated?
When patience becomes a commercial decision.
AI Adoption Isn't A Problem. Operating Model Is.
AI Adoption Isn't A Problem. Operating Model Is.
Can Growth Always Be Accelerated?
When patience becomes a commercial decision.